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Four Steps to Data-Driven Lending Transformation - Step 1 Improve targeting

 

Four Steps to Data-Driven Lending Transformation - Step 1 Improve targeting

Financial services organizations across the globe are embracing predictive
analytics at an increasing rate in order to explore new opportunities
fine-tune existing programs, minimize risk and improve efficiencies. There are
4 key ways in which analytics-derived predictive insights can enable banks
to not only grow their lending business but also make it more profitable. In
this document, we investigate how banks can use analytics to improve their
targeted marketing activities, helping them to acquire the right customers while
lowering the acquisition costs.